How to create a business model canvas: the ultimate guide
This blog will explain what a BMC is and a step-by-step explanation of how to define a business model with this famous canvas.
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We drive business growth by improving operational efficiency through process optimization, smart automation, and cost control. Our approach boosts productivity, reduces expenses, and increases profitability with scalable, sustainable solutions
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.
4 min read
This blog will explain what a BMC is and a step-by-step explanation of how to define a business model with this famous canvas.
3 min read
If you have ever searched for "Business Model Canvas" on the internet, I assure you that the first results referred to Strategyzer, Alex Osterwalder...
3 min read
In 2008, Alex Osterwalder developed a tool to facilitate the analysis, mapping, and visualization of a company's business models. The “Business Model...
5 min read
Imagine that you are going to build your own house, the one you have dreamed of and for which you have been saving for years, you have everything in...
4 min read
The ability of people to innovate never ceases to amaze us, companies are continuously developing innovative products. Despite their innovations,...
7 min read
When searching the internet for what a business model is, you have probably come across the following sentence by Alex Osterwalder: "A business model...
4 min read
Business Model Canvas is a strategic tool that assists teams in creating a business model or for those that wish to have a guide that analyzes or...
3 min read
People's ability to innovate never ceases to amaze us as many companies develop excellent and sophisticated products.