Characteristics of a B2B eCommerce that will allow me to reduce costs
One of the biggest challenges for any company is how to reduce costs and it is even more difficult to do so without harming customer service,...
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2 min read
Por Victor Esquivel | May 29, 2025
2 min read
Por Victor Esquivel | May 29, 2025
The most competitive companies place commercial management as the objective of attracting and retaining the customer, placing this at the center of their strategies. That is then, one of the great challenges of commercial management, to find a differentiating strategy, which adds value in the different stages of the relationship with customers and at the same time increases competitiveness.
As a reference, a study called senior management perspectives carried out in Mexico indicates that focusing on customers is the most important strategy (63%) to improve competitiveness.
To know how to achieve this competitiveness through business process management, learn about the elements and benefits, I invite you to read this blog.
Let's start by understanding what commercial management is, they are the functions that comprise the actions based on the objective of publicizing the company's commercial proposal.
Now, from a point of view of production and operational processes, it can be said that commercial management is the last phase, where the product is brought to market. However, this has great complexity, since a series of processes intervene regardless of the size of the company or its structure, commercial management strategically and operationally solves the relevant issues for the competitiveness of the company.
In principle, effective management of business processes is of vital importance for companies as it provides benefits such as:
Business process management must be customer-centric, as there is 38% more likely to improve business profitability.
For them you must focus on business processes and what are those processes?
Commercial management is made up of different areas, teams, resources and functions. The main processes are:
Right in the new digital era and with the demands present in the new reality, where the adoption of digital platforms for commercial management has been accelerated, companies need to be able to adopt tools that allow them to improve the commercial organization of the company with exchanges communication through automated flows between marketing, sales and customer service staff, as well as with executives, salespeople, strategic partners and customers, keeping them more satisfied and drastically cutting associated costs.
And what do those processes look like on a digital platform?
The benefits of a digital architecture for the management of business processes are many, if you want to discover the potential of this to improve your company and increase profitability, we invite you to schedule a session where we can teach you first-hand the platform that will allow you to transform your entire business model.
One of the biggest challenges for any company is how to reduce costs and it is even more difficult to do so without harming customer service,...
In the world of e-commerce, customer needs and expectations vary significantly between B2B and B2C segments.
The optimization of the cost structure is not simply making cuts, but on the contrary, it is looking for a way to do more things, but spending less,...