3 min read

Introduction to Adobe Commerce Coupons

Por Josué Granados | May 29, 2025

eCommerce Magento Adobe Commerce

3 min read

Introduction to Adobe Commerce Coupons

Por Josué Granados | May 29, 2025

eCommerce Magento Adobe Commerce

6:06

A coupon is a perfect way to attract new customers to your store by offering them discounts on products you choose or that the customer has shown interest in (this can be discovered with Google Analytics and HubSpot tools).

Magento coupons help us appear more attractive than our competition by clearly signaling better prices and added value. When a customer compares similar products from different stores, seeing a visible discount or a coupon badge on our product immediately creates the perception of savings and a smart purchase decision. This psychological effect is powerful: a product marked with a discount is often perceived as an opportunity that should not be missed.

Marking a product with a discount not only makes it more desirable but also reduces the time the customer spends hesitating. It introduces a sense of urgency (“I should take advantage of this now”) and makes the buying decision feel safer, because the customer believes they are paying less than the “normal” price. As a result, this product becomes more likely to be purchased than another item that, although it may have a similar final price, is not framed as a promotion and therefore does not activate the same perception of value, opportunity, or savings.

>> Magento B2B and its Importance in Businesses <<

Coupons are incredibly effective when used with an appropriate marketing campaign where we communicate to our future or former customers what our site has to offer, making our brand associated with promotions and attractive prices, incentivizing our name to be the first to come to mind when the need for a product we offer arises.

This coupons can be used to:

Search for new customers.
Improve the image of our brand.
Increase presence in the market.

What are the benefits of using coupons?

Coupons can and should be used according to our inventory, offering what is of our interest to give it a more excellent outlet.

Thus, promotions could be created on the inventory that is:

Seasonal products

Offering products when they are in their peak sales time puts us in an excellent position to increase sales considerably compared to other marked periods. It is not for nothing that November and December are generally the highest sales months for most businesses.
Some seasons that can be considered:

Winter/Summer.
Back to School.
Christmas.
Valentine's Day (February 14th)
Products that are soon to expire.

Any product that has reached its end-of-life and cannot be returned to the supplier becomes a loss for your business. We want to eliminate as much inventory as possible near the fiscal close since taxes are calculated based on the merchandise and financial statements at closing.

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How to distribute our coupons

There are different ways coupons can be delivered to potential buyers inside and outside our online store, using everything from print to digital media.

Printed posters

On paper, handed out to our customers in physical stores or sent with a purchase, are an excellent way to deliver coupons that can be redeemed in our store, offering discounts on a future purchase.

Email Marketing

Email marketing is one of the most effective forms of communication with our customers as long as quality information is sent that is important to them, such as tips, recommendations, discounts, and valuable information.

On the other hand, poor communication via email can generate dissatisfaction and drive customers away from our brand, so it is necessary to send valid emails.

We can obtain our customers' email addresses by requesting them through the following:

Loyalty programs.
Data update forms.
Newsletter subscription.
Previous purchases.
Exchange of information in exchange for a coupon.

Banners and Landing Pages

As part of our marketing strategy, we can display all the active promotions in our online store through images and text, attractively showing them in specific places to encourage sales.

>>Optimizing Landing Pages: Key for generating and converting Leads<<

Automatically applied in the online store

The easiest way for our customers to use coupons is for them to be automatically applied to the shopping cart or catalog without the user having to apply the coupon directly. This way, customers can see the discount applied directly without needing any previous action, generating an impulse to buy without going through any previous methods or the hassle of copying, writing, or applying the coupon on the site.

Fewer clicks, more sales.

Here are some simple promotional samples that can be used

When starting to create coupons on our site, we can create some of the following promotions that are simple to make and understand:

5% discount when a coupon is applied to a product. Fixed amount of value applied to the entire purchase. 10% discount on a category that is automatically used.

These discounts are easy to configure and will undoubtedly attract new customers to your site, increasing your sales.

Final Thoughts

Using coupons makes our sites more dynamic, mobile, and interactive. By scheduling different promotions for different periods—such as seasonal campaigns, clearance events, or loyalty incentives—we can continually refresh the user experience and keep visitors engaged. Each active coupon can trigger specific visual and structural changes in our store: highlighting certain categories, modifying price displays, adding promotional badges, or updating banners and messages tailored to the offer. This allows us to align content, pricing, and layout with our commercial strategy in real time, test different value propositions, and react quickly to market conditions or inventory needs. In practice, coupons become a powerful mechanism for experimentation and continuous optimization, preventing our site from becoming static or predictable and helping us avoid being stuck in the same pattern.