What is HubSpot Sequence, and what are they used?
In sales, process automation has become a key point for many companies when following up on sales leads.
By Role
By Industry
By Target Customer
What We Offer
We drive business growth by improving operational efficiency through process optimization, smart automation, and cost control. Our approach boosts productivity, reduces expenses, and increases profitability with scalable, sustainable solutions
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
2 min read
Por Susana Matamoros | May 29, 2025
2 min read
Por Susana Matamoros | May 29, 2025
Many companies have chosen to implement account-based marketing (ABM). This methodology has given marketing and sales teams the tools to interact and identify which prospects need more attention, promote long-term business growth, delight customers, and increase revenue.
To invest in this methodology, you need to know that it is not achieved with just any technology. It would be best to have software with ABM capabilities, such as HubSpot's CRM, with new target accounts. This blog will explain what target accounts are and how to make the most of their capabilities.
What are HubSpot Target Accounts?
Target Accounts refers to all those companies you have identified as high priority based on their fit with your brand, i.e., how well the company matches your ideal customer profile or Buyer Persona. We recommend identifying what makes an account a high-value "target" for your company to place a Target Account. Analyze some of your most extensive offerings and most successful customers - what do they have in common? The common traits you identify among your target accounts (e.g., industry, company size, annual revenue, location) will give your team and HubSpot a clearer idea of your best-fit target accounts.
>> One Buyer Persona to rule them all (CX). <<
Once you have identified these target accounts, we recommend that you assign a Customer Profile Level to them. This custom property will help you classify those accounts into three levels:
By assigning these tiers, you will get an overall picture of how aligned your chosen target accounts are with your strategy.
Having Target accounts and Account Base Marketing will allow you to, among other things:
You may be interested in 10 common problems of not applying Smarketing in your company.
Now that we have seen the benefits of Target Accounts and Account-Based Marketing (ABM) let's see how to make the most of this methodology and improve your marketing strategy with HubSpot.
Let's understand HubSpot's ABM properties:
Target Accounts dashboard: this is the command center for your sales and marketing team to manage your target accounts. With this dashboard, you will be capable of seeing the overall progress of your strategy. This dashboard gives you visualizations of:
Using the filters, you will get relevant information more efficiently. Accounts have not been managed: no open tasks, no registered calls, no scheduled or registered meetings, or open business associated with it.
Now that you know more about this HubSpot get together with your team and classify your Target Accounts. Remember, ABM campaigns require seamless collaboration between your sales and marketing teams. Foster that collaboration by leveraging the ABM tools offered by a CRM like HubSpot. Especially with the Target Accounts feature that automates the research process and acts as a central database for all your high-value target accounts, your marketing and sales teams will be able to work together and close deals much more efficiently.
In sales, process automation has become a key point for many companies when following up on sales leads.
When we look for strategies and tools for our business to use in sales and marketing, we may have several options, but we do not know which one to...
Setting up and establishing a business has never been simpler, but growing a business is the real challenge. Where once short-sighted strategies were...