Hubspot marketing campaign management

When we think about creating an Inbound campaign, as professionals in the marketing area, we detect the need to use different tools to create content, for example, email marketing, landing pages, forms, blogs, etc.

We always wait with high expectations for the results with which we will be able to analyze the results obtained, see which actions have been more successful and which ones we can correct according to the path of our buyers. Since this is the only way to optimize our results, why not manage them professionally through a CRM?

Index:

• How to create a HubSpot campaign?
• Comparison of content results in the campaigns' tool

How do we know what data to analyze to know if our campaign has been really effective? Hubspot is a marketing automation platform that allows us to achieve this management through its tool >> Campaigns<<, making our online marketing campaigns effective and profitable based on the content created.

How to create a campaign in HubSpot?

HubSpot's campaigns tool allows you to classify the marketing content implemented and related during that campaign or month, i.e.; we can give it a name that is convenient according to our goal to measure the effectiveness of your marketing efforts easily. Next, let's see a step-by-step to learn how to create campaigns, assign content and compare results.

>> 5 ways to use CRM data for social media marketing <<<

Creating a campaign in HubSpot is very simple and intuitive, just follow the steps below:

• Once you are logged into your HubSpot account, go to Marketing > Campaigns.

• At the top right, click on "Create campaign".

• In the next box on the right, set up your campaign as detailed as possible.

Once you've created the campaign within Hubspot, focus on aligning your team around each piece of campaign content.  It's important to know that sales and marketing teams often conduct efforts in isolation. Interacting with your audience through aligned campaigns ensures that we have a single impulse that drives our customers to conclude their buying journey. Therefore, we can use this tool for task allocation and planning.

>> Leveraging your CRM data in a Big Data strategy <<

Comparison of content results in the campaign tool.

The wonderful thing about this tool is that we can look at our results and compare them from a single place - yes, compare them! Usually, we would have to pull customer data from multiple sources to create targeted, personalized campaigns, resulting in a frustrating customer experience. Marketing Hub is the only marketing automation platform built directly into a CRM that allows us to make these direct associations.

Please don't wait until it's too late to measure and optimize your campaigns, access real-time campaign reports, giving marketing and sales departments the value of pulling static reports from different systems and bringing them together in a spreadsheet to measure their impact. Harness the power to measure, repeat and optimize campaigns based on real-time performance information.

Are you ready to build and track personalized campaigns with all existing content, including blog posts, social media, forms, ads, calls to action, emails, web pages, and workflows?