Inbound marketing, despite its expansion, is a relatively new methodology. This way of selling without selling is the most effective way to respond to consumers' needs. More and more companies in Latin America are implementing this methodology in their strategy. However, some have questioned the difficulty or the process of doing it.
Some of the questions I commonly ask are: Where should we start? What path should we follow? How are we going to achieve it? Well, let me tell you, you are not alone. While it is fitting that Inbound Marketing can have numerous variables, these can be organized into eight fundamental pillars listed in the following infographic. Write them down and follow the steps to make your campaign a success!
From creating your first Buyer Persona, through the buyer journey on the different channels to your BOFU offer, you have learned how to structure the main components of an Inbound Marketing project. Now let's get going and remember to analyze, analyze and analyze again which are the most consumed contents, which are the social networks most related to those contents and how many leads we generate, and what conversion rate to the sale we get in the expected periods.
Remember to return from time to time to the first step and create a new Buyer Persona that will help you to start again this great road we have traveled, bet on new challenges, and now you know how to create a comprehensive marketing campaign that will provide you with lots of new leads and customers, what are you waiting for, go ahead and create one!
Do you have any doubts? Ask me anything you want, and I will try to give you a hand with your Inbound Marketing campaign.