Setting up and establishing a business has never been simpler, but growing a business is the real challenge. Where once short-sighted strategies were successful, now these are useless and irrelevant for attracting customers. Persisting with mass mailings and advertising without separating your customers from the rest of the world, forcing every deal you find without methodologies that support your business and believing that growth at the expense of your customers will continue to be a trend, is a scenario that will not be feasible today.
The truth is, it wouldn't work in a world where those customers have every certainty that their options are sufficient. These problems are all too common, which is why improving your customer relationship management should be a priority, as a CRM: The ideal platform for customer management
This becomes truly relevant when you realize that word of mouth takes power in the decision-making process of your customers. In an ideal world when the customer is happy and refers to your company everything seems like paradise, but if not, you will lose them and after all they will tell everyone about it. When you realize this, you become aware that your business cannot continue to use impermanent tactics and instead you must start investing in the customer experience. As a case study in this blog, we will now take a closer look at HubSpot.
There is no doubt that investing in improving the customer experience is extremely important. But you're probably wondering: where to start? That's where a CRM (customer relationship management) comes in. HubSpot is a CRM platform that drives business growth by attracting, converting, closing, and delighting customers using the Inbound marketing methodology. HubSpot is also one of the leading CRMs in the market.
HubSpot is composed of a central marketing, sales and service module, and a powerful CRM in the cloud for free, HubSpot is responsible for providing companies through powerful tools, properties and integrations, all the necessary resources to implement their different methodologies and business strategies, boost their potential and thus strengthen the growth of your company in a more efficient way through its system and omnichannel experience.
Since its creation, HubSpot started out as a software for Inbound Marketing What is inbound marketing and how to apply it successfully in 2021 and sales focused on supporting companies in attracting visitors, converting customer leads, and closing sales opportunities and thereby contributing to your company by guiding you through the implementation of inbound marketing strategies in your company's monthly and yearly planning processes. This gives your salespeople more time to spend on generating meetings with those leads and thus increasing the growth of your business with more sales.
HubSpot's robust platform has hundreds of scopes and integrations to demonstrate in a single blog, but we can demonstrate and exemplify the most essential ones, but first let's start by understanding the purposes of its CRM.
The platform has been created with four strategic purposes that must be considered for its implementation, which I like to define as "The Fourth Aces of Success of HubSpot CRM" which are the following:
As far as HubSpot integrations are concerned, HubSpot currently has more than 800 integrations available within its App Marketplace. It is worth noting that HubSpot has 3 different types of Marketplaces:
What are its differentiators?
HubSpot is a CRM that can certainly be adapted to any type of industry and company, it is extremely robust in its action from:
If you feel interested in learning even more about HubSpot, CRM's, how they can help you and which one might be more feasible for your business. Here are some templates that will be useful for you: