Customer Experience Insights

Benefits of User Experience in Your Company's Ecommerce

Written by Sofía Madriz | Mar 17, 2023

Currently, many people prefer not to leave the comfort of their homes and do their shopping for clothing, shoes, accessories, food, technology, among others, through digital platforms.
As the world evolves technologically, there is a greater need for a well-built Ecommerce for your company that meets usability standards.

>>Best success stories of companies with UX/UI strategies<<

In this blog, we will discuss the following topics:

What is user experience (UX)?

User experience is a strategy that aims to analyze a user's behavior within a website or application (a digital medium) to determine their level of satisfaction when using it, their behavior, feelings, and perception. All this to establish guidelines to be met so that the user has a pleasant, intuitive, attractive, and memorable experience with the brand or company.

Currently, in the digital world, it takes more than just having a functioning website to compete with other companies in your industry. You need to stand out, and the best way to do so is to create experiences for every user who visits your website or uses your application.

>>How to improve UX through Omnichannel?<<

Some characteristics that define good user usability and therefore a good experience are:

  • The order in which the information on your website is presented must balance between being innovative and following the user's mental model, that is, what they are accustomed to seeing, in that order.
  • The page loading time must be fast.
  • Your website is responsive. The homepage contains key information about your company or business. Elements such as buttons or links work properly.
  • Good usability can be tested with at least five users or by using tools, usually paid ones, that determine the level at which your page is.

If you want to learn more about user experience, I invite you to read this blog: >>UX: a lever that drives the entire sales cycle<<

Why implement an E-commerce and in which industry is it recommended?

Digitalization has resulted in the website becoming the storefront of your company, where the most important aspects of your business are displayed. Nowadays, people search for various products online and want to buy from the comfort of their homes, offices, and other locations.


That's why it's essential for physical stores to have a digital complement or for those that are already digital to have good service and all the necessary features to stand out in the market.

Let's look at the advantages of implementing an E-commerce:

  • Possibility of selling 7 days a week, 24 hours a day: users can view available products or services and make purchases at any time.
  • Greater reach: it can be sold worldwide, by country, region, among others.
  • Lower operating costs than physical stores: there's no need to think about a location, services, furniture, etc.
  • Customer information: information is obtained from anyone who buys or creates a user within the platform.
  • Data acquisition and analysis: the user's behavior, interactions, items they buy the most, and even the type of products they interact with the most can be studied.

E-commerce is recommended for large and small companies in different industries such as B2B, B2C, C2C.

Characteristics of an E-commerce

This digital tool can take many forms, but three characteristics should always be present:

  • Updated databases, both of customers and products in case it's a retail.
  • Design and development of operating systems.
  • Optimized for the customer experience.

It's in this last point where we can start to touch on UX within E-commerce.

Benefits that UX can provide in your E-commerce

As we've seen, user experience is crucial for the web today as it has many benefits that help you stand out in the market and provide excellent service for your customers to keep them coming back and creating a long-term relationship between your brand or company and them. Some benefits include:

  • Good UX analysis helps you understand your customer, providing data on who they are, their characteristics, likes, where they come from, etc.
  • You can identify which elements are functioning correctly by analyzing the various tasks a user can perform, and the difficulty with which they do them is essential to improving your website.
  • Along with the help of different tools, you can identify where traffic to your E-commerce is coming from, whether it's from different countries, other websites, or social media, which allows you to create marketing strategies based on that data.
  • Analyzing the UX allows you to see which elements are the most viewed and with which ones users interact the most, so you can decrease or increase your inventory according to statistics.

  • The easier a page is to use and the better the experience, the more memorable the company will be, resulting in more user recommendations and expanding your network.
  • The purchasing process can be made faster, benefiting both you and your user as their time is valuable; the smoother the purchasing process, the better.
  • Your e-commerce will always be optimized if you make periodic revisions and changes to the UX.

If you want to learn more, visit the blog: 5 UX design tricks to improve your website.

Maintaining UX for your digital platform

The iteration of the User Experience process is very important. A UX analysis is not a one-time task, it should be done frequently as people's mentality and trends in web design evolve. Additionally, reviewing the functionality of e-commerce elements is never a bad idea to improve sales.

On the other hand, people's needs, motivations, and problems to be solved may change, so maintaining a periodic UX analysis is key to keeping your e-commerce and all its elements in good condition.

>>Inbound marketing and UX Design fgreat customer experience<<

Having UX behind your e-commerce is essential nowadays. It makes a difference between a page that only offers a product and one that provides all the necessary information to make a confident purchase. Furthermore, it is an easy-to-use, fast, and intuitive page with all its features functioning properly, providing a satisfactory user experience. Therefore, I recommend implementing UX in your e-commerce if you haven't done so yet.
View full post