E-commerce platforms offer the functionality to store lists of products that interest users. Also, this helps improve the customer experience by allowing them to save items for later purchase if they cannot buy, then quickly find them when they return to the store.

Magento is a popular e-commerce platform that allows store owners to offer many features and tools to enhance the customer shopping experience. One of the most crucial features that Magento offers is the wishlist functionality.

Setup in Magento To set up a wishlist in Magento, follow these steps:

• Access the Magento admin panel.
  
  
• In the main menu, select "Store" and then "Configuration."
  
  
  
  
• In the left sidebar, select "Customers" and then "Wishlists."
  
  
  
  
• Here you can configure several options, such as the maximum limit of products in the wishlist, the lifetime of the wishlist, and the email notification settings.
  
  
  
  

If you want to allow customers to share their wishlists with others, you can enable the "Share Wishlist" option and configure the list's privacy.


Once you have finished configuring the wishlist options, save the changes by clicking the "Save Configuration" button in the upper right corner of the page.


Once you have set up the wishlist in Magento, customers can add products to their wishlist by clicking the "Add to Wishlist" button on the product page. They can then access their wishlist from their customer account on the online store.

Conclusion

Wishlists in Magento are essential because they provide customers with a more personalized shopping experience and increase the likelihood of them returning to the online store in the future. These lists allow customers to save items they are interested in and want to buy in the future, giving them more time to make a purchase decision and helping them avoid having to search for products again on the website.

Additionally, wishlists are also helpful for online store owners. They can use this feature to analyze their customer's preferences and offer special promotions or discounts on popular products. They can also send email reminders to encourage customers to complete their purchases or to notify them of discounts on products on their wishlist.

In summary, wishlists are a valuable tool for online store owners and customers as they help improve the shopping experience and encourage customer loyalty