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Sofía Lizano

Customer Journey: what is it for?

3 min read

Customer Journey: what is it for?

The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales services.

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Design Thinking: What is it used for and what are its stages?_Imagineer Customer Experience

3 min read

Design Thinking: What is it used for and what are its stages?

Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design thinking is a methodology that seeks to...

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Customer experience: CX Design and its benefits

2 min read

Customer experience: CX Design and its benefits

As a general concept, customer experience refers to the opinions and/or perceptions a customer has about a brand or company based on one or multiple...

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