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Carlos Peña

5 things you should know about marketing

2 min read

5 things you should know about marketing

Many times we invest time, effort and money in hiring marketing gurus, advertising agencies or taking hours and hours of courses on digital marketing and at the end we do not know, not can we, materialize in the correct way all they told us or we...

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Innovate vs Invent

3 min read

Innovate vs Invent

Whenever I start a presentation I ask the question of what innovation means to people; I always get different answers, but in general the idea that...

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Transformation Digital crisis survive

2 min read

While many cry, sell tissues

In times of crisis you can see who has the skills to survive, grow and develop, and who simply will remain static. This is not alien to human nature,...

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Is a CRM enough?

2 min read

Is a CRM enough?

A few days ago, a business owner gave me a call asking me if I knew any “cheap” crm software for his real estate business office. This company has 4...

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Dispense with digital marketing, the worst mistake of a company

2 min read

Dispense with digital marketing, the worst mistake of a company

Not a long time from now, I had the chance of knowing a Hotel owner in the north side of the country. The hotel she owned had no visitors in the last...

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